mbi Marketing

… make your future incredible!

i-marketing [promotion]

There’s a lot of push and hype about e-marketing.  Every time a new mode is added to the internet, and other media as well, you’ll get a surge and a new tune played by the e-marketing band.  What is e-marketing?  Is e-marketing different?  And what about i-marketing?

e marketing

Between you and me, I like the old saying, “there nothing new under the Sun“.  The term, “e-marketing” refers to internet (electronic) marketing or marketing on the world wide web (WWW).  It doesn’t mean neon signs, which were ‘electronic’ before computers.  So the ‘e-‘ can be misleading if you take it literally. E-marketing refers to marketing on the internet (also called, web marketing, online marketing, customer relationship management (CRM, ECRM)) and is evolving as a field.

i marketing

The ‘i-marketing‘ term is new, or newer. If you look about you still find lots and lots of retro references to “internet marketing” as imarketing. I believe you’ll see the imarketing come to mean “interactive marketing“. Imarketing significantly overlaps with emarketing and will go way past what you can do with the internet, PDA or a mobile phone.

Vision

The vision? Let’s begin with digital TV and digital radio. You can buy a car i-radio now and listen to podcasts or your home-town station from the autobahn. Provided your home town station is on the web. Interactive media, or “i-media“, like the internet, digital TV, digital radio, your mobile and ipods, etc

Hopefully this gives YOU more input and control over your media load. I’m sure you’ll see a lot of push and hype. I had a list of cool pages to show you. BUT, right now look at Matt’s eloquent post below:

That’s not a typo.
About these ads

346 March, 2009 - Posted by | business, content, e-marketing, i-marketing, marketing, media, message, Place | , , , ,

1 Comment »

  1. […] fame, on wiki based marketing for communities.  These points are important to you for all forms of imarketing.  How do you foster your customer loyalty?  Once you offer more than a ‘good deal‘  […]

    Pingback by wiki marketing « mbi Marketing | 548 March, 2009 | Reply


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Follow

Get every new post delivered to your Inbox.

%d bloggers like this: