wiki marketing [promotion]

Here’s some sound advice from Jimmy Wales, of wikipedia fame, on wiki based marketing for communities.  These points are important to you for all forms of imarketing.  How do you foster your customer loyalty?  Once you offer more than a ‘good deal‘  you are creating a  customer relationship.

Give yourself a leg-up, and tell me what you can take away from Jim’s talk . . .

How Marketers get Wikis Wrong

What about you? Is your web site’s community or forums supporting your services and products? Or have you understood that customer support makes you more money?

A thing to remember is that serving your customer over the counter, is also an  “interactive marketing“, without a bias to electronic means (imarketing).  Good basics, make good business.

People are always excited to find something that they believe in.
~ Jimmy Wales (AdAge, 24-Feb-20092)