mbi Marketing

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wiki marketing [promotion]

Here’s some sound advice from Jimmy Wales, of wikipedia fame, on wiki based marketing for communities.  These points are important to you for all forms of imarketing.  How do you foster your customer loyalty?  Once you offer more than a ‘good deal‘  you are creating a  customer relationship.

Give yourself a leg-up, and tell me what you can take away from Jim’s talk . . .


How Marketers get Wikis Wrong

What about you? Is your web site’s community or forums supporting your services and products? Or have you understood that customer support makes you more money?

A thing to remember is that serving your customer over the counter, is also an  “interactive marketing“, without a bias to electronic means (imarketing).  Good basics, make good business.

People are always excited to find something that they believe in.
~ Jimmy Wales (AdAge, 24-Feb-20092)

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543 March, 2009 Posted by | case study, content, e-marketing, i-marketing, marketing, message, Promotion | , , , , , , , , | Leave a comment

i-marketing [promotion]

There’s a lot of push and hype about e-marketing.  Every time a new mode is added to the internet, and other media as well, you’ll get a surge and a new tune played by the e-marketing band.  What is e-marketing?  Is e-marketing different?  And what about i-marketing?

e marketing

Between you and me, I like the old saying, “there nothing new under the Sun“.  The term, “e-marketing” refers to internet (electronic) marketing or marketing on the world wide web (WWW).  It doesn’t mean neon signs, which were ‘electronic’ before computers.  So the ‘e-‘ can be misleading if you take it literally. E-marketing refers to marketing on the internet (also called, web marketing, online marketing, customer relationship management (CRM, ECRM)) and is evolving as a field.

i marketing

The ‘i-marketing‘ term is new, or newer. If you look about you still find lots and lots of retro references to “internet marketing” as imarketing. I believe you’ll see the imarketing come to mean “interactive marketing“. Imarketing significantly overlaps with emarketing and will go way past what you can do with the internet, PDA or a mobile phone.

Vision

The vision? Let’s begin with digital TV and digital radio. You can buy a car i-radio now and listen to podcasts or your home-town station from the autobahn. Provided your home town station is on the web. Interactive media, or “i-media“, like the internet, digital TV, digital radio, your mobile and ipods, etc

Hopefully this gives YOU more input and control over your media load. I’m sure you’ll see a lot of push and hype. I had a list of cool pages to show you. BUT, right now look at Matt’s eloquent post below:

That’s not a typo.

346 March, 2009 Posted by | business, content, e-marketing, i-marketing, marketing, media, message, Place | , , , , | 1 Comment