mbi Marketing

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Engaging with Social Media [Promotion]

I see this blog as a ‘service’ to support understanding behind any common misconceptions by that other guy, who ‘knows’ what “marketing is“.   In my opinion, only your customer knows what marketing-is, and that is what appeals to her.

Here’s a simple presentation about the social media.  I like this approach because it gets the important things out there.  You’ll notice too that the focus is on the ‘new media’ as media, that is a channel to deliver your message [Promotion].

Five Steps To Using Social Media to
Make Your Next Event A Massive Success
“, by Stephen Nold

You can’t just leave your message and communication to technology.  A lot of people do, and if you make enough noise, someone will notice you, even if it is just to “close the door” so that they no long hear you.

That’s why to me, your promotion strategy needs to be solid around the service (and product) you provide.   If your customer isn’t on the latest craze, it doesn’t matter what you tell them, and you probably won’t to too much damage to your brand, either.

For me, I’m asking for the pay-back on your investment in time, passion, creativity and above all OPPORTUNITY that you donated to the universe because it seems likely (just to me) that all of marketing is strategic in nature, and when it isn’t then it isn’t “marketing”.

Media selection is about the message and the promotion.  “Media” isn’t an answer, it is just one of the questions in your promotional mix. W I S H

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2840 May, 2009 - Posted by | i-marketing, media, message, Promotion | , , , , , , ,

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