mbi Marketing

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Creativity and Innovation

Hey gang … You know, it isn’t that often that I come across people who understand the [game-]score. My background is in technology & project management — I guess that ‘history’ would put me in the “reliability” side of Martin’s (2007) graph. I decided I’m schizophrenic. My design stuff generally involves out-of-the-box applications of ‘reliable‘ components or technology. Lots of my peers grew-up in an expanding market; by implication their/our perceptions were formed with a focus on Martin’s validity

Including Design in Business


Design in Business, Roger Martin (2007).

I like this explaination, it unfolds some possible reasons behind a lot of curious project outcomes I’ve seen and others we’ve all hear about. I’m sure. Why didn’t ‘that’ on-target’ concept fly?

Martin offers five strategies each for business (reliability) types and marketing (validity) types to engage when talking to each other.

Reliability focus Validity focus
1. Welcome Design unfriendliness, as a Design Challenge. Reliability unfriendliness, as a Core (Management) Task.
2. Empathise with Design unfriendliness Reliability unfriendliness
3. Speak the Language of … Reliability Validity
4. Share Use analogies and stories Present data and reasoning; NOT conclusions.
5. Bite-off the … Smallest-bit to generate a proof of righteousness Biggest-thing (you can afford) to risk failing.

Innovation is needed to keep afloat. I’m not saying “to be ahead“. Design and creativity are essential for 21st Century sustainability and survival. You might also be interested in Roger’s 2009 economic outlook comments. W I S H

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1018 July, 2009 Posted by | business, customer, marketing, Product, value | Leave a comment

i-marketing [promotion]

There’s a lot of push and hype about e-marketing.  Every time a new mode is added to the internet, and other media as well, you’ll get a surge and a new tune played by the e-marketing band.  What is e-marketing?  Is e-marketing different?  And what about i-marketing?

e marketing

Between you and me, I like the old saying, “there nothing new under the Sun“.  The term, “e-marketing” refers to internet (electronic) marketing or marketing on the world wide web (WWW).  It doesn’t mean neon signs, which were ‘electronic’ before computers.  So the ‘e-‘ can be misleading if you take it literally. E-marketing refers to marketing on the internet (also called, web marketing, online marketing, customer relationship management (CRM, ECRM)) and is evolving as a field.

i marketing

The ‘i-marketing‘ term is new, or newer. If you look about you still find lots and lots of retro references to “internet marketing” as imarketing. I believe you’ll see the imarketing come to mean “interactive marketing“. Imarketing significantly overlaps with emarketing and will go way past what you can do with the internet, PDA or a mobile phone.

Vision

The vision? Let’s begin with digital TV and digital radio. You can buy a car i-radio now and listen to podcasts or your home-town station from the autobahn. Provided your home town station is on the web. Interactive media, or “i-media“, like the internet, digital TV, digital radio, your mobile and ipods, etc

Hopefully this gives YOU more input and control over your media load. I’m sure you’ll see a lot of push and hype. I had a list of cool pages to show you. BUT, right now look at Matt’s eloquent post below:

That’s not a typo.

346 March, 2009 Posted by | business, content, e-marketing, i-marketing, marketing, media, message, Place | , , , , | 1 Comment