I see this blog as a ‘service’ to support understanding behind any common misconceptions by that other guy, who ‘knows’ what “marketing is“. In my opinion, only your customer knows what marketing-is, and that is what appeals to her.
Here’s a simple presentation about the social media. I like this approach because it gets the important things out there. You’ll notice too that the focus is on the ‘new media’ as media, that is a channel to deliver your message [Promotion].
You can’t just leave your message and communication to technology. A lot of people do, and if you make enough noise, someone will notice you, even if it is just to “close the door” so that they no long hear you.
That’s why to me, your promotion strategy needs to be solid around the service (and product) you provide. If your customer isn’t on the latest craze, it doesn’t matter what you tell them, and you probably won’t to too much damage to your brand, either.
For me, I’m asking for the pay-back on your investment in time, passion, creativity and above all OPPORTUNITY that you donated to the universe because it seems likely (just to me) that all of marketing is strategic in nature, and when it isn’t then it isn’t “marketing”.
Media selection is about the message and the promotion. “Media” isn’t an answer, it is just one of the questions in your promotional mix. W I S H
This is a quick spot, because life has been happening all around me recently. My big news is I am newly married again. Paradoxically, the title is mercenary and has nothing to do with my emotional state. Interested?
The Share-the-Love vision comes from a friend of mine, and in her case she wanted to see something like an ‘business orchestra’ model.
Where the cellists don’t attempt to blow trumpets. A community based ‘business ecology’ where the flautist wasn’t given a kettle drum to play!
What would your orchestra sound like if the talented people were not playing their instruments? How would your favourite band or singing group sound if they randomly swapped instruments or parts?
Share-the-Love … works like this. You love playing rhythm guitar. Your buddy loves to drum, and she knows someone who has a great voice and another dude who plays double-base. Cool, because if they all like similar sounding music and have fun together, we have the core to start a pretty wicked musical combo. Now think businesses, think about your business idea!
You or your product(s) are ‘great rhythm guitar players’, in your field or product category. You may even write great songs, and harmonies. Are you an accountant or bookkeeper? Are you a marketing person, a paralegals or even a business manager too? Would you be a great ‘rhythm guitarist’ if you spent your relaxation playing guitar, or if you read a business magazine? ‘Hullow!’
Share-the-Love …is like this. You love what you do; share that. You don’t like bookkeeping; then find a bookkeeper who loves keeping the books. Share your love of what you do with the bookkeeper who loves what she/he does!
Do unto others what that other would have you do; unto them.
[… As always, do for betterment, not for harm.]
Money? Yes, I’m saying the ‘money’ is a number you give mr or ms bookkeeper that says “I love what you do, $50 an hour.” As a quick spot, I won’t expand this now. Let it soak in, and bounce around a bit. I’d really LOVE a bit of conversation in the comments. Because this is just a ‘seed‘.
What do I get for my $50 of love? A free Thursday night to read my daughter a bedtime story, instead of trying to figure out how to balance that wretched Accounts Payable (for example). In the words of a famous promotion; $100 to get the books done; quality time with daughter — Priceless.
One final thing, because mbimarketing is about your marketing. Your product is your supply-chain as much as it is your service or tangible package. The Beatles sold “love, fun and individuality” they never sold records.
How do you decide who to share your love with? Choose people who love or (rather) admire what you do, and love what they do. Share-the-Love with people who will in turn Share-the-Love.
Let it bounce around. I reckon I have over a million reasons this makes sense; it always did. Some how culturally we lost track of it; kill or be killed doesn’t include your ‘team mates’ and ‘potential team mates’.
Your aim ought to be creating a Champion Team. (Not a team of champions). Be there for each other :: Share-the-Love.
2358 April, 2009 Posted by mbimarketing | content, customer, e-marketing, message, Personal, Price, Product, Uncategorized, value | champion team, networked world, resilience, value probosition | Leave a comment
Business is no more different to other human activities of sport, non-peace (i.e. war), hunting, property ownership, or social networking. Each endeavour has a rhythm or slumps, gains or ‘steady as she goes’. There will be trends. There are one-hit wonders. There’s the ‘fashions’ that work for awhile. Sometimes there might be a ‘Global Financial Crisis’ (GFC), a ‘South Seas Bubble’, a ‘Great Depression’, or the ‘Panic or 1797‘.
What’s this got to do with “customer engagement“? These days, I begin with word pictures by asking, is there something new under the Sun? This time, the answer is both “yes” and “no” … Sometimes it is no-way-no-how~blink~off!”, or in English, “What does this have to do with ‘me’ or ‘my business’?”
Fashions and trends are the leading-edge of ‘innovations’. Innovations are the short-tail of your industry-segment‘s future. We know that ‘innovations’ come and some ‘innovations stay’ long enough to be the short-tail for YOU.
‘Engagement’ is availability imho. My “customer engagement” perspective is that ‘engagement‘ equals location, location is access, and place (access is place, place, place, and place …). By entertaining an idea that “engagement” is a promotion; I expect ‘customer engagement’ for folk wading in that same stream can find it frustrating that ‘advertising‘ has more or less the same effectas talkin’? Dunno, personally. ‘Advedrtising’ is an investment in a behavioural change (explicitly BUYING, sometimes it will be eating, exercise or supporting censorship on the internet).
As an aside: I make no apology for supporting Free Speech outside business and always reserve my right to reserve my opinion on thoughts by others.
an ‘innovation‘ in your business’ market. I find small-business either over- /under- innovate rather than find a balance. I began by typing, that your business “needs to be effective” — What the heck does that MEAN?!!
In ‘customer engagement‘ … Your key as a business asset is about creating your value: — Web site, Business, Shopfront, Party plan, Market stall :: Advertising #1.
- Today’s advert. is tomorrows kitty litter.
Moore’s notion (not a law) not withstanding, publicity oriented customer engagement is worth as much as tomorrow’s kitty litter until your operation wants to utilise the valuable communication seeds that publicity offers you to develop deep relationships, trust and later engagement.
Ratz! I think I said that advertising with no unerlying Engagemetn or Relationship building process to back it up and make it VALUABLE … is not as good as flushing money down the toilet — Definitely much less effective than letting Worthy Social Programmes benefit from the same ‘so called’ million dollar advertising budget.
(oops) … Effective marketing communication is not necessarily an expensive engagement. it is about YOUR Customer. Are you a little cynical; it is going to be about how much your customer spends (in proportion to your cost of a sale).
Customer Engagement is about cultivating your interest in your customers and managing your time and other resources.
Here’s some sound advice from Jimmy Wales, of wikipedia fame, on wiki based marketing for communities. These points are important to you for all forms of imarketing. How do you foster your customer loyalty? Once you offer more than a ‘good deal‘ you are creating a customer relationship.
Give yourself a leg-up, and tell me what you can take away from Jim’s talk . . .
What about you? Is your web site’s community or forums supporting your services and products? Or have you understood that customer support makes you more money?
People are always excited to find something that they believe in.
~ Jimmy Wales (AdAge, 24-Feb-20092)
543 March, 2009 Posted by mbimarketing | case study, content, e-marketing, i-marketing, marketing, message, Promotion | emarketing, imarketing, Jim Wales, Jimmy Wales, social media, video, wiki, wikia, wikipedia | Leave a comment
There’s a lot of push and hype about e-marketing. Every time a new mode is added to the internet, and other media as well, you’ll get a surge and a new tune played by the e-marketing band. What is e-marketing? Is e-marketing different? And what about i-marketing?
Between you and me, I like the old saying, “there nothing new under the Sun“. The term, “e-marketing” refers to internet (electronic) marketing or marketing on the world wide web (WWW). It doesn’t mean neon signs, which were ‘electronic’ before computers. So the ‘e-‘ can be misleading if you take it literally. E-marketing refers to marketing on the internet (also called, web marketing, online marketing, customer relationship management (CRM, ECRM)) and is evolving as a field.
The ‘i-marketing‘ term is new, or newer. If you look about you still find lots and lots of retro references to “internet marketing” as imarketing. I believe you’ll see the imarketing come to mean “interactive marketing“. Imarketing significantly overlaps with emarketing and will go way past what you can do with the internet, PDA or a mobile phone.
The vision? Let’s begin with digital TV and digital radio. You can buy a car i-radio now and listen to podcasts or your home-town station from the autobahn. Provided your home town station is on the web. Interactive media, or “i-media“, like the internet, digital TV, digital radio, your mobile and ipods, etc
Hopefully this gives YOU more input and control over your media load. I’m sure you’ll see a lot of push and hype. I had a list of cool pages to show you. BUT, right now look at Matt’s eloquent post below:
346 March, 2009 Posted by mbimarketing | business, content, e-marketing, i-marketing, marketing, media, message, Place | digital media media, e-marketing, emarketing, i-marketing, imarketing | 1 Comment
I like it as a wrap-up of technical and regulatory aspects of your web page. Add you marketing vision, and integrate the site with your marketing programme — There’s a winner.
Slide #7 is called, “Organisation vs User“. In your context, I turned it around and put the customer first — To her, your “the shop“. What do you like about your favourite shop? What do you least like about your least favourite shop? Your favourite and least liked supplier?
That makes you the customer. Do you want your customers to think, “Me vs Shop” or “Me with Shop”? Check out slide #25: “Avoid Obscurity by Default“.
The world is simple really, isn’t it!
Marketing is a technology …
Hello and welcome to the new mbi blog. The column talks about applying marketing principles to the world. “Why marketing?”
Whatever your ambition, the outcome depends on the consistent elements in the connection between you and everyone else — That’s a “market“: where an exchange between two or more people happens. People in the arts, non-profit, open source, and government also make exchanges.
- Cost … What the other surrenders to accept your offer [Price].
- Offer …What other person gains [Product].
- Delivery … How you make the exchange [Place].
- Messages … Why an exchange with you has value for the other [Promotion].
There are other things that you can influence indirectly. In my experience the indirect things are less critical than people of little substance tend to want to think. Just keep it real man.
Comments are welcome on the technology of marketing in practice.
- Creativity and Innovation
- Engaging with Social Media [Promotion]
- Sharing the Love [product]
- Customer Engagement [place]
- wiki marketing [promotion]
- i-marketing [promotion]
- Great Location [place]
- Optimal Customer Service [product]
- Me vs Shop [promotion]
- Sales isn’t Marketing [personal]
- Are you free? [price]
- Where are you [place]
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