mbi Marketing

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Me vs Shop [promotion]

I just added a link for top notch presentation on the technical aspects of better practice for web sites on my ‘stuff‘ page.  Jump across and have a look: “Towards eGovernment 2.0“, from José Alonso.

I like it as a wrap-up of technical and regulatory aspects of your web page.  Add you marketing vision, and integrate the site with your marketing programme — There’s a winner.

Slide #7 is called, “Organisation vs User“.  In your context, I turned it around and put the customer first — To her, your “the shop“.  What do you like about your favourite shop?  What do you least like about your least favourite shop?  Your favourite and least liked supplier?

That makes you the customer.  Do you want your customers to think, “Me vs Shop” or “Me with Shop”?  Check out slide #25: “Avoid Obscurity by Default“.

The world is simple really, isn’t it!

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1217 February, 2009 Posted by | customer, marketing, message, Promotion | , , , | Leave a comment