mbi Marketing

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Engaging with Social Media [Promotion]

I see this blog as a ‘service’ to support understanding behind any common misconceptions by that other guy, who ‘knows’ what “marketing is“.   In my opinion, only your customer knows what marketing-is, and that is what appeals to her.

Here’s a simple presentation about the social media.  I like this approach because it gets the important things out there.  You’ll notice too that the focus is on the ‘new media’ as media, that is a channel to deliver your message [Promotion].

Five Steps To Using Social Media to
Make Your Next Event A Massive Success
“, by Stephen Nold

You can’t just leave your message and communication to technology.  A lot of people do, and if you make enough noise, someone will notice you, even if it is just to “close the door” so that they no long hear you.

That’s why to me, your promotion strategy needs to be solid around the service (and product) you provide.   If your customer isn’t on the latest craze, it doesn’t matter what you tell them, and you probably won’t to too much damage to your brand, either.

For me, I’m asking for the pay-back on your investment in time, passion, creativity and above all OPPORTUNITY that you donated to the universe because it seems likely (just to me) that all of marketing is strategic in nature, and when it isn’t then it isn’t “marketing”.

Media selection is about the message and the promotion.  “Media” isn’t an answer, it is just one of the questions in your promotional mix. W I S H

2840 May, 2009 Posted by | i-marketing, media, message, Promotion | , , , , , , , | Leave a comment

wiki marketing [promotion]

Here’s some sound advice from Jimmy Wales, of wikipedia fame, on wiki based marketing for communities.  These points are important to you for all forms of imarketing.  How do you foster your customer loyalty?  Once you offer more than a ‘good deal‘  you are creating a  customer relationship.

Give yourself a leg-up, and tell me what you can take away from Jim’s talk . . .


How Marketers get Wikis Wrong

What about you? Is your web site’s community or forums supporting your services and products? Or have you understood that customer support makes you more money?

A thing to remember is that serving your customer over the counter, is also an  “interactive marketing“, without a bias to electronic means (imarketing).  Good basics, make good business.

People are always excited to find something that they believe in.
~ Jimmy Wales (AdAge, 24-Feb-20092)

543 March, 2009 Posted by | case study, content, e-marketing, i-marketing, marketing, message, Promotion | , , , , , , , , | Leave a comment

i-marketing [promotion]

There’s a lot of push and hype about e-marketing.  Every time a new mode is added to the internet, and other media as well, you’ll get a surge and a new tune played by the e-marketing band.  What is e-marketing?  Is e-marketing different?  And what about i-marketing?

e marketing

Between you and me, I like the old saying, “there nothing new under the Sun“.  The term, “e-marketing” refers to internet (electronic) marketing or marketing on the world wide web (WWW).  It doesn’t mean neon signs, which were ‘electronic’ before computers.  So the ‘e-‘ can be misleading if you take it literally. E-marketing refers to marketing on the internet (also called, web marketing, online marketing, customer relationship management (CRM, ECRM)) and is evolving as a field.

i marketing

The ‘i-marketing‘ term is new, or newer. If you look about you still find lots and lots of retro references to “internet marketing” as imarketing. I believe you’ll see the imarketing come to mean “interactive marketing“. Imarketing significantly overlaps with emarketing and will go way past what you can do with the internet, PDA or a mobile phone.

Vision

The vision? Let’s begin with digital TV and digital radio. You can buy a car i-radio now and listen to podcasts or your home-town station from the autobahn. Provided your home town station is on the web. Interactive media, or “i-media“, like the internet, digital TV, digital radio, your mobile and ipods, etc

Hopefully this gives YOU more input and control over your media load. I’m sure you’ll see a lot of push and hype. I had a list of cool pages to show you. BUT, right now look at Matt’s eloquent post below:

That’s not a typo.

346 March, 2009 Posted by | business, content, e-marketing, i-marketing, marketing, media, message, Place | , , , , | 1 Comment