mbi Marketing

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Engaging with Social Media [Promotion]

I see this blog as a ‘service’ to support understanding behind any common misconceptions by that other guy, who ‘knows’ what “marketing is“.   In my opinion, only your customer knows what marketing-is, and that is what appeals to her.

Here’s a simple presentation about the social media.  I like this approach because it gets the important things out there.  You’ll notice too that the focus is on the ‘new media’ as media, that is a channel to deliver your message [Promotion].

Five Steps To Using Social Media to
Make Your Next Event A Massive Success
“, by Stephen Nold

You can’t just leave your message and communication to technology.  A lot of people do, and if you make enough noise, someone will notice you, even if it is just to “close the door” so that they no long hear you.

That’s why to me, your promotion strategy needs to be solid around the service (and product) you provide.   If your customer isn’t on the latest craze, it doesn’t matter what you tell them, and you probably won’t to too much damage to your brand, either.

For me, I’m asking for the pay-back on your investment in time, passion, creativity and above all OPPORTUNITY that you donated to the universe because it seems likely (just to me) that all of marketing is strategic in nature, and when it isn’t then it isn’t “marketing”.

Media selection is about the message and the promotion.  “Media” isn’t an answer, it is just one of the questions in your promotional mix. W I S H

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2840 May, 2009 Posted by | i-marketing, media, message, Promotion | , , , , , , , | Leave a comment

Where are you [place]

Place is a very old concept, I wouldn’t mind putting money on the possibility that place is the first part of marketing,  Place or location, stems all the way back to our origins before agriculture, way back to the hunter gather period.

I also think that this goes as much for buyer and seller.  For the most part I believe the ‘buyer‘ is tapping into primal urges to return with food.  ‘Sellers‘ seek buyers and need to find their products & services.  That’s good news, isn’t it?  I mean, if my guess works in practice.

The Marketing Mix

The Marketing Mix

In practice then, how does this benefit you? Every fisherman knows that you need to be where the fish are, and you need to use the right bait. Every hunter knows that you need to understand the habits of your prey so that you can anticipate their location and capture them. Finally, everyone of our ancestors knows how important it is to know where to find the bush with the best berries and greens with the most richest leaves. The clarion call is: Location, location, location. Put your self, your products, your services, your brand together with your customer.

Your customer is the same. She knows where to find what she wants or where to look when she needs to find something new. As the long time successful advertising campaign once puts it, she know … “Where do ya git it?!

If you can’t be everywhere like Coke a Cola, the next best thing is to be where your customer goes or where others offer your type of product.

The solution to the P for place is the question:

Where are you customer?

2853 January, 2009 Posted by | customer, location, marketing, Place | , | 1 Comment